operant.Private walkthrough ↗
OPERANT / PLATFORM PREVIEWYour brand. Your tools. One connected business.Private Demo Studio ↗
THE OPERATING PLATFORM FOR YOUR BRAND.

You bring the brand.
We handle the rest.

Built for DTC and consumer brands: Operant connects creative, marketing, ads, inventory, operations and finance in one loop — from what the market is doing to what your margin actually earns. You set the direction. The work, the data and the evidence stay yours.

Explore the platform Explore a focused pilot
You set the direction.
Your team stays in control.
THE LOOP, LIVE — FROM THE MARKET TO YOUR MARGIN
01 / THE AMBITION

Your vision starts something.

The market is already loud — everyone spending, most of it noise. You launch with a point of view.

FORMAFictional brand.
Your product here.
Winner rule crossed → frozen.Day 3. No gut call — the rule you approved.
Kill rule hit → paused.The market kept spending. You didn’t.

You bring the ambition. Keep your attention on what makes your brand yours.

PLATFORM VISION · FICTIONAL BRAND · NOT LIVE AUTOMATION
ONE PLATFORM. THE WHOLE BUSINESS.

Your ambition → Operant’s connected workflows → Your next business decision

Built around your existing tools ↗
LIVE FROM THE PILOT ARCHIVE
BRING YOUR BUSINESS TOOLS TOGETHER

Your ads, store and operations.
Working from the same information.

Bring the tools behind your brand into one connected operating picture—from advertising and customer conversations to commerce, fulfillment and finance. Explore the ecosystem vision below; availability is labeled for each platform.

THE ECOSYSTEM, IN CONTEXT
ADVERTISING + SOCIAL
Meta AdsCatalogued
Google AdsCatalogued
TikTok AdsCatalogued
FacebookExplore
InstagramExplore
YouTubeExplore
MARKETING + COMMERCE
ShopifyCatalogued
AmazonCatalogued
KlaviyoCatalogued
SalesforceExplore
HubSpotExplore
DATA + CLOUD
Amazon Web ServicesExplore
Microsoft AzureExplore
Google CloudExplore
DatabricksExplore
SnowflakeExplore
BigQueryExplore
Microsoft FabricExplore
operantCONNECTED BUSINESS INFORMATION
One view of the facts.
Across your business.
GROWTH + CREATIVEPlan the next campaign

Creative, results and spending together

COMMERCE + OPERATIONSCheck what you can fulfill

Stock, orders and delivery limits

OWNERS + TEAMSDecide where to invest

Results your team can review

ECOSYSTEM ILLUSTRATION / NOT LIVE CONNECTIONS

Moving paths show the product vision, not active data flows. Platform availability is defined below; no accounts are connected and no actions are executed here.

THE TOOLS BEHIND YOUR BUSINESS

A familiar stack.
A bigger picture.

146 platforms across 9 business areas. Explore the vision, then discuss the connections your business needs.

146 matching platforms · showing 24

Meta Ads

In product catalog

Google Ads

In product catalog

TikTok Ads

In product catalog

Amazon Ads

In product catalog

Snapchat Ads

Exploration candidate

Pinterest Ads

Exploration candidate

LinkedIn Ads

Exploration candidate

X Ads

Exploration candidate

Reddit Ads

Exploration candidate

AppLovin

Exploration candidate

Microsoft Advertising

Exploration candidate

Display & Video 360

Exploration candidate

Taboola

Exploration candidate

Outbrain

Exploration candidate

Apple Ads

Exploration candidate

The Trade Desk

Exploration candidate

Criteo

Exploration candidate

Unity Ads

Exploration candidate

Facebook

Exploration candidate

Instagram

Exploration candidate

TikTok

Exploration candidate

YouTube

Exploration candidate

LinkedIn

Exploration candidate

X

Exploration candidate

Clear about availability. Catalogued platforms are listed in the product design; live connectivity still requires verification. Exploration candidates are not available integrations. Detailed workflows are shown in private demos.

Discuss your ecosystem ↗See the separate pilot scope →

Illustrated example · FORMA is fictional

THE BUSINESS WORKS TOGETHER

One campaign takes off.
The whole business responds together.

Your creative, campaigns, stock and customer experience depend on each other. Follow one moment at FORMA: a Daily Serum campaign runs ahead of plan, and each team acts with the bigger picture in view.

Illustrative figures from FORMA’s fictional demo data, as of Sep 27. Nothing is sent to an external platform.
  1. 01

    Demand rises

    Since the campaign window opened on Sep 16, Daily Serum orders have run ahead of plan.

    Daily Serum, last 7 days
    173 units
    Planning assumption
    134 units / week
    Against plan
    +29%

    Owned by Ads · Campaign demand

    Explore Ads Also see Command Center
  2. 02

    Stock becomes a constraint

    Days of cover fall below the 21-day replenishment lead time, and a production lot is on quality hold.

    Days of cover, all nodes
    13.4 days
    Replenishment lead time
    21 days
    Held for retest
    600 units · LOT-091

    Owned by Supply Chain · Stock and replenishment

    Explore Supply Chain Also see Commerce Operations
  3. 03

    The campaign plan changes

    The planned budget increase for “A smaller morning ritual” is paused until the held lot is released.

    Current daily limit
    $480
    Planned increase
    Paused ($576)
    Review when
    LOT-091 is released · due Oct 2

    A proposal, not executed. Leo Park, the campaign owner, approves or declines it.

    Owned by Actions · Proposal and approval

    Explore Actions Also see Ads
  4. 04

    The customer promise holds

    New Daily Serum orders ship from Newark, which still has 18 days of cover, so the delivery promise stays the same.

    Ships from
    Newark · 18.0 days of cover
    Delivery promise
    5 days · unchanged
    Fulfilment cost
    $8 per order

    Illustrative outcome. Routing is a recommendation for the operations team.

    Owned by Logistics · Delivery promise

    Explore Logistics Also see Customer Service Hub

One moment, four owners, the same information.

Explore all 31 modules ↓
THE REAL PRODUCT, ON RECORD

See it work
before you believe it.

No mockups, no promised screenshots. Every frame below is recorded from the live product: the intel archive, the creator lineup, the ops queue, first-party journeys. One fictional workspace, nothing staged.

RECORDED FROM THE LIVE BUILD · FICTIONAL FORMA WORKSPACE
THE TOUR · 1:50 · NARRATED

The whole loop,
in two minutes.

From the market archive to your winners, creators, brand rules and first-party journeys — one narrated walk through the working product. Sound on, or follow the captions.

Voice narration · captions included
INTEL / RECORDED FROM THE PRODUCT

The market, archived.

Competitor pages and every ad they run — searchable, scored, with alerts the morning something changes.

CREATORS / RECORDED FROM THE PRODUCT

Ranked on evidence.

The lineup is computed from your own ledger — revenue, ROAS, hit rate, momentum. Never a hunch.

OPS / RECORDED FROM THE PRODUCT

One next action per brief.

The work queue is derived from lifecycle evidence. Nobody ticks a box; reality moves the queue.

JOURNEYS / RECORDED FROM THE PRODUCT

First-party truth.

Click, landing, search, purchase — the whole journey in your own ledger, not the platform’s story.

Want the full tour — winners, briefs, brand claims, coverage — with your questions answered?

Watch it live in a private walkthrough
THE WORK BEHIND THE BRAND

Ideas worth bringing to life.
A business ready to support them.

One brand, from the first impression to the everyday ritual—and the next order. Operant’s vision connects the creative work to the decisions and teams behind it.

Original fictional FORMA campaign: serum, sample and carton on stone plinths with cobalt glass
FROM A CLEAR IDEAA brand worth
bringing to life.Original AI-generated campaign concept · FORMA is fictional
01 / DISCOVERA first impression
Still preview · reduced motion
A distinctive campaign earns attention.
02 / EXPERIENCEPart of the everyday
Still preview · reduced motion
The promise becomes a daily ritual.
03 / RETURNA reason to return
Still preview · reduced motion
The next order continues the relationship.

FORMA motion studies, composed from original AI-generated FORMA scenes. These are animated still-image treatments, not live-action footage or customer campaigns.

MEASURED, NOT PROMISED

The archive is already running.

Before a single claim on this page, the pilot platform has been quietly doing the work — collecting the market, tearing down what works and watching for changes. These are live counts from that archive, not a future roadmap.

Competitor ads archivedEvery one searchable, scored and dated.
2,598
Creative teardownsAngles, hooks and claims, written down.
334
Market watches liveAlerts the morning something changes.
347
Product categories trackedFrom supplements to drinks and beyond.
13
Connected modulesThe whole loop, not a slice of it.
31

Live counts from the pilot's collector estate, September 2026. Public demos use a fictional workspace; these numbers are the real archive behind it.

WHERE OPERANT STANDS

Everyone else runs a slice.
We built the whole loop.

Agencies and done-for-you services rent you output. Operant is the place the work lives — connected, evidenced and yours. The honest differences, row by row:

Retainer agencyDone-for-you AI serviceOperant
How much of the loop does it run?The slice you pay for — usually ads, sometimes email.Ads and email; organic and creative when pushed.The whole loop: intel in, creative out, winners measured, money traced.
Whose data is it?Theirs. Exporting your history is a project.Theirs. Leave and the learning stays behind.Yours. Your ledger, your archive, your exports — the work outlives any subscription.
Who checks the numbers?A monthly report, platform-reported.A dashboard of the metrics the service controls.Platform claims reconciled against your own orders — the gap is shown, not hidden.
Who can act?The account team, within the retainer.The AI, within a black box; humans you never meet.Your team, within explicit authority — approvals, spending limits and exceptions you set.
What does the work cost?A retainer, often plus a share of your ad spend.A monthly service fee that scales with your spend.Software for your workspace. The pilot is scoped and priced before anything runs.

Structural comparison of typical engagements — judge any specific partner on their own merits. Then hold us to the same standard in a walkthrough →

YOUR BUSINESS. YOUR AUTHORITY.

Delegate the work.
Keep control of the decisions.

Choose what Operant may do, who can approve changes and where a person needs to step in. The platform is designed to make work visible and keep action within your authority.

See the controls in a private walkthrough →
CONTROL ACROSS THE BUSINESSBUILT AROUND YOU
Direction
Your goals and priorities
Access
The right permissions for each team
Spending
Limits agreed before action
Accountability
Clear owners and activity history
Exceptions
A person involved when needed

Detailed product controls are demonstrated privately. Live capabilities are confirmed before implementation.

ALONGSIDE THE AI YOU ALREADY USE

Ask about your business.
Follow through across your tools.

The vision is to work alongside your preferred AI assistant, with shared business history, permissions and recurring work managed in Operant.

Future interface concept
ILLUSTRATIVE CONVERSATION

What needs my attention across the business?

operant.

A campaign decision, a stock constraint and a customer issue can be reviewed together—with the responsible teams and the next step attached.

Explore the experience privately ↗
SEE OPERANT IN YOUR BUSINESS CONTEXT

Your brand has ambition.
Give it a connected operating platform.

Explore the full experience in a private walkthrough. If you want a focused starting point, the pilot has its own scope and planning page.

Request a private walkthrough ↗Explore the pilot →
THE PLATFORM, EXPLAINED

Start with the bigger picture.

Is Operant only for advertising?

No. The platform vision spans creative, marketing, advertising, commerce, operations, customer experience and finance. The first pilot is deliberately focused on campaign operations; it does not define the full platform.

How is Operant different from a done-for-you marketing service?

A service rents you output: it runs your ads and email, keeps the data, and the learning leaves with it. Operant is software your brand runs on — the archive, the winner rules, the briefs and the evidence stay in your workspace, under your authority, and the loop keeps compounding whether or not anyone is doing the work for you.

Do you run our ads for us?

Not in the pilot. Operant makes the work visible and the decisions reviewable — briefs, creative, launch plans, spend proposals. Execution scope, permissions and integrations are agreed with you before anything touches a live account.

Who owns the data and the creative?

You do. The ledger, the intel archive, the uploads and the teardowns live in your workspace and are exportable. Operant is the place the work lives — not a landlord for it.

Are the videos on this page real?

Yes. Every clip is a screen recording of the live product build on the fictional FORMA workspace — the same fixtures used in private demos. No mockups, no staged frames, no promised screens.

Are all the tools shown already integrated?

The ecosystem shows catalogued platforms and exploration candidates. It is not a claim that every connection is live. Supported actions, data access and readiness are confirmed for your agreed scope.

Why are detailed demos private?

A private walkthrough lets us show the relevant workspaces around your business priorities. Public pages explain the platform and its benefits; invited guests receive controlled access to selected demos.

What does it cost to start?

The pilot has its own scope and pricing page, agreed before anything runs — software for your workspace, not a retainer against your ad spend. Start on the pilot page or request a walkthrough.

How do we start?

Request a platform walkthrough, or explore the dedicated pilot page for a focused Creative Test Operations trial. Implementation scope, permissions, pricing and readiness are agreed before live operation.